Parade is an Australian owned children’s fashion label creating designer, unique and hard wearing clothing for ages newborn to 14 years. Established in 1994 in Adelaide, Parade has grown progressively and has now launched their online boutique in September 2012 for their local, interstate and overseas customers.
Created and designed by Vicky Standish, Parade has built a reputation for producing yearly collections of designer clothing with impeccable finish, attention to detail and exceptional quality. Styling involves the selection of the highest quality fabric to ensure every item can be worn and passed down through sisters, brothers, cousins and friends. The range extends from casual daywear to elegant formal apparel. One can dress their entire family of children in coordinating outfits, whilst embracing the identity of each individual child.
We encourage you to return with each season as our collections change, and our range continues to extend further covering women’s wear, accessories and toys. Parade is truely something special.