The Cheesecake Shop started with just one store in the inner-west Sydney suburb of Rozelle in 1991 and has now grown to be an international success with over 220 cake bakeries and 1,400 employees across Australia, New Zealand and the United Kingdom.
Nearly all of our shops are independently owned and operated by skilled franchisees, most of which have been with us for many years.
The franchised structure of the business together with the disciplined procedures and recipes helped create a consistency of quality that has led to ‘The Cheesecake Shop’ brand achieving exceptionally strong consumer awareness and preference. In 1997, The Cheesecake Shop was acknowledged by its peers in the world of franchising by being awarded the prestigious ‘Franchise System of the Year’ in Australia.
To ensure that The Cheesecake Shop brand remains as relevant and loved today and in the years ahead as it has been in the past, stores are progressively updated and in 2009, a brand refresh initiative was launched. The refresh saw the herald of the modernisation of the brand and signage together with an upgrade of the retail shop fronts to incorporate a clean new look with state of the art refrigeration.
In 2016, a bakery refurbishment initiative commenced which modernised the back-of-house operations to maintain product quality, efficiencies and consistency by the network of more than 200 franchises.
Ken Rosebery is the Managing Director and is supported by a professional management and franchisee support team.
Along the way the business has grown and evolved into a sophisticated and profitable modern enterprise. In addition to the franchising business, an ingredients supply operation was established, called United Network Suppliers, to support the retail bakeries. The headquarters of the business is now located in an office and warehouse complex at Fairfield East in Western Sydney (NSW Australia) and new franchisees are trained in the on-site bakery and retail store front.